Vitamin gummy bears are gummy bears enriched with vitamins and serve as dietary supplements. Most commercially available vitamin gummy bears mainly contain vitamins C, E, B6 and B12, as well as thiamine, riboflavin and niacin. Some of the products also provide other micronutrients such as calcium, iron or zinc in addition to the vitamins. The gummy bears are based either on gelatin or on vegetable starch as a vegan alternative.

When we talk about vital nutrients, we usually think of vitamins. But for optimal function, our body not only needs vitamins, but also minerals, trace elements, amino acids and fatty acids. About half of these micronutrients are essential for our metabolism. This means that our body must be regularly supplied with these micronutrients because it cannot produce them itself. An insufficient supply from the daily diet can lead to an imbalance in the metabolism. This is where supplementation with multivitamins and minerals makes sense. To be effective, micronutrients must be available to the body quickly, in sufficient quantity and in a readily usable form. Vitamin gummy bears are the ideal galenic for children. They offer a cool bite and taste fruity and delicious thanks to the addition of fruit juice concentrates. With this form of application, the active ingredients enter the bloodstream directly through the blood vessels of the oral mucosa. In this way, the liver passage is completely bypassed. The active ingredients are not biochemically altered and are quickly and fully available to the body.

Dietary supplements in the form of tablets or capsules are convenient. But to be honest, it is not fun to swallow several pills a day and hope for positive effects. Unfortunately, the intake often goes forgotten and the result remains more absent. Fruity vitamin gummy bears with A to Z vitamins offer a tasty alternative here. The preference for gummy bears began to grow in 2014, and since then sales have risen sharply. The global gummy bear market is expected to generate $9.3 billion by 2026 [1]. There are a few reasons for the popularity of gummy bears among adults: Many adults find it difficult to swallow tablets or capsules. In addition, gummy bears taste like candy from our childhood and mask the metallic taste of some vitamins and minerals. Another reason goes way back in human evolution: we like to chew - this need is part of our animal instincts. All this explains why gummy bears are so popular and why the trend of Multivit gummy bears continues to grow.